Channel Strategy

Getting the attention of consumers in this fragmented marketplace is becoming increasingly difficult. My team set out to not only surround engaging content with ads, but integrate into the content itself. Our goal was to not only raise awareness of Ally as a financial institution but to also build affinity with the female audience, who we know are the primary financial decision makers in a household. This led to a first of its kind partnership with Hello Sunshine and Roku. From contracting to developing the integration and building a custom scorecard, my team and I ushered in a new form of marketing for Ally, which in its success, has led to an entire new channel strategy