Brand Integration

Building cultural clout is about showing up when it matters in places that matter to consumers. When Ally sought to build a brand partnership to increase brand awareness, my team negotiated the first-of-its-kind integration with DC Comics and their famed comic, Milestone. We worked together to raise up a new generation of diverse writers and artist and create new pathways to wealth for them by putting them through a creative boot camp at the DC offices in Los Angeles. The robust media buy helped to introduce Ally to a new customer segment and along with earned media, drove a double digit increase in brand awareness and affinity.